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Privacy Policy

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1. General information

At Integradental we value your privacy and we are committed to protecting your personal data. This Policy describes how we collect, use, store and protect your information when you interact with us through our website, our social media accounts (including Instagram), our automated conversational assistant, or any other digital channel.

By interacting with us, you accept the practices described in this Policy.

2. Data controller

Controller of personal data:

Name: José Oscar Ramírez Romero

CUIT: 20-95757665-7

Address: Av. Cabildo 2586, piso 5, Dpto. A, CP 1428, Ciudad Autónoma de Buenos Aires, Argentina

Email: info@integradental.com.ar

Telephone / WhatsApp: +54 9 11 6449-3658

Website: https://www.integradental.com.ar

Trade name under which the services are provided: Integradental

Registration with the Agency for Access to Public Information (AAIP) — National Register of Personal Databases:

Data Controller record: RL-2026-49094253-APN-DNPDP#AAIP

Database registration: EX-2026-49096366-APN-DNPDP#AAIP

Professional dental services provided by: Betzabeth Coromoto Duin Chacón, dentist, National Licence No. 45.802 issued by the Ministry of Health of the Nation (Federal Network of Registers of Health Professionals — REFEPS). Clinical services are provided exclusively in person at the professional practice.

3. What data we collect

3.1 Data you provide to us

  • First and last name
  • Telephone and/or WhatsApp
  • Email
  • Instagram username or other social media usernames
  • The content of the messages you send us, whether through Instagram or the chat on our website
  • Information for the payment of bookings (processed by our payment provider)

3.2 Data we collect automatically

  • Unique identifier assigned by Instagram to the conversation with our business account (Instagram Scoped User ID or IGSID)
  • Session identifier for the chat on our website: a random code generated by your browser, stored in your own browser for up to 7 days and not linked to your identity. It is not a cookie and we do not use it for advertising or to track you across other sites
  • Date, time and technical identifiers of the interactions

3.3 Health data

If you voluntarily share information about your health during a conversation or consultation, that data is considered sensitive data under article 2 of Law 25.326 and is treated with the reinforced protections set out in articles 7 and 8 of that law.

Our automated conversational assistant Sofi does not make clinical diagnoses. If you share clinical information, we process it solely in order to refer your enquiry to the responsible dental professional and to coordinate the corresponding appointment. Clinical assessment, diagnosis and treatment are the exclusive competence of the registered dental professional and are carried out only in person.

4. What we use your data for

  • To respond to your enquiries and messages.
  • To coordinate and confirm appointments for the professional consultation.
  • To process payments for bookings.
  • To comply with applicable legal obligations.
  • To improve the quality of the service.

5. Legal basis for processing

We process your data on the basis of:

  • Your consent, given when you start communicating with us (article 5 of Law 25.326).
  • The performance of a contract or pre-contractual measures.
  • Compliance with legal obligations (billing; clinical records, once the case has been referred to the dental professional, under Law 26.529).

For sensitive health data, consent is deemed to be given when you voluntarily provide us with that information in the context of a request for professional care.

6. Processing by artificial intelligence

Your messages on Instagram Direct, and those you send us through the chat on our website, may be processed initially by an automated conversational assistant called Sofi, which uses artificial intelligence technology provided by Anthropic, PBC (United States).

What this means:

  • When you write to us on Instagram or through the site chat, your message may be read and answered by Sofi rather than by a human.
  • In the site chat, the opening greeting is fixed text and is not generated by the artificial intelligence: your messages are only processed once you write.
  • Sofi answers frequently asked questions, offers appointment availability and refers complex or clinical enquiries to the responsible professional.
  • Sofi does not make clinical diagnoses.
  • The content of your conversation with Sofi is sent to Anthropic's servers in order to generate the response. Under Anthropic's commercial policy in force, the content of conversations is not used to train its artificial intelligence models.
  • You may request human intervention at any time.
  • In the site chat you can delete the conversation whenever you want, from the chat itself.

7. Data originating from Instagram

When you send us a direct message through @integradental.ar, we receive your message through the Instagram Messaging API operated by Meta Platforms, Inc.

For this we use the following permissions granted by Meta:

  • instagram_business_basic: basic reading of the business account.
  • instagram_business_manage_messages: receiving and sending direct messages on behalf of the business account.

We do not access any other content of your Instagram account (posts, follower list, conversations with third parties).

8. Who we share your data with

We do not sell your personal data. We share it only with the providers necessary to deliver the service (data processors), under agreements requiring them to protect your data:

Provider Purpose Country
Anthropic, PBC AI processing of the assistant Sofi USA
Meta Platforms, Inc. Operation of the Instagram platform USA
Google LLC Location map embedded on the website USA
Cloudflare, Inc. Website hosting and CDN USA
MercadoLibre S.R.L. (Mercado Pago) Payment processing Argentina
Supabase, Inc. Database storage USA
Railway Corp. Backend hosting USA

In addition, clinical data or appointment coordination data may be shared with the registered dental professional who provides the professional services under the trade name Integradental, exclusively for the purpose of clinical care.

International transfers are made on the basis of your informed consent (article 12(2)(a) of Law 25.326) and of contractual clauses with the providers.

We may disclose your data if required to do so by a competent authority in compliance with a court order or a legitimate regulatory request.

9. Retention period

  • Automated messaging data (Sofi on Instagram and in the site chat): 24 months from the last contact, unless deletion is requested.
  • Site chat conversations you choose to delete from the chat itself: deleted immediately.
  • Payment data: retained under Argentine tax regulations (at least 10 years).
  • Clinical records (if you became a patient of the practice): minimum 10 years from the last visit (Law 26.529), under the responsibility of the registered dental professional.
  • Data deleted at the request of the data subject: deleted within a maximum of 30 days, save for mandatory legal retention.

10. Your rights

Under Law 25.326, you may:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Update data that has changed.
  • Delete your data, subject to legal limits.
  • Object to processing for specific purposes.
  • Withdraw the consent given, at any time.

Exercising these rights is free of charge once every six months.

To exercise any of these rights:

Email: info@integradental.com.ar

WhatsApp: +54 9 11 6449-3658

Data deletion page: https://www.integradental.com.ar/eliminacion-de-datos

We will reply within 10 calendar days of receiving the request (article 14 of Law 25.326).

11. Security

We implement technical and organisational measures to protect your data: encryption in transit (HTTPS/TLS), encryption at rest of databases, access control with authentication, and the principle of minimum necessity.

No security measure is absolute. In the event of a security incident affecting your data, we will notify you in accordance with the applicable regulations.

12. Instagram data (Meta Platforms)

The use of Instagram is additionally governed by Meta's Privacy Policy and Terms:

Meta Privacy Policy: https://www.facebook.com/privacy/policy

Instagram Terms: https://help.instagram.com/581066165581870

13. Changes to this Policy

We may update this Policy when necessary. The version in force is the one published at this address, with the "Last updated" date at the top. If the changes are substantial, we will notify you.

14. Applicable legal framework

  • Law 25.326 on the Protection of Personal Data and its Implementing Decree 1558/2001.
  • Law 26.529 on Patient Rights, Clinical Records and Informed Consent.

15. Supervisory authority

The supervisory authority for personal data protection in Argentina is the Agency for Access to Public Information (AAIP):

Website: https://www.argentina.gob.ar/aaip

Email: datospersonales@aaip.gob.ar

Address: Av. Pte. Julio A. Roca 710, piso 3, CABA

16. Contact

Email: info@integradental.com.ar

WhatsApp: +54 9 11 6449-3658

Address: Av. Cabildo 2586, piso 5, Dpto. A, CP 1428, CABA, Argentina

Document in force since 16/05/2026.

Hi, Sofi here. Whatever you need, we can talk right here: treatments, prices, schedule and booking. Cheers!

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